Expert Online is one of the leading business internet media sites in Russia.
Since its inception in September 2006, Expert Online has gained popularity and the trust of the internet community.
On average, more than 110,000 people use this resource every day. In addition to publishing articles from the more than ten magazines issued by the media holding, materials prepared by the editorial staff of Expert Online are regularly posted on the site.
Popular items on the site include the news, which is accompanied by commentary written by specialists and analysts from Russia’s leading companies, and the analytic materials and ratings, which are necessary for the decision-making process in mid-size and large businesses.
The site’s popular topics are made into full-scale projects within the Expert Online framework; this is how Expert Real Estate, Expert Finances, and Expert Auto appeared on the site.
In the near future, a wide variety of video materials prepared by the Expert TV Channel will be presented on the site.
Our readers, active businesspeople who demand serious analytical information, are the target audience for many companies that provide financial services (banks, management companies, brokerages, insurance companies, real estate agencies, and business education) or products in the mid-to-high price range (cars, real estate, communications equipment, computer technology, expensive alcoholic beverages, and so on). We run ads oriented toward both corporate clients and end users: the managers and specialists from those companies.
A variety of ad formats and access to non-standard advertising options allow our advertisers not only to sell their goods and services but also to significantly improve the image of their companies and products.
We truly hope that our capabilities and resources will be beneficial to the development of your business.
Price list for advertising on Expert Online from January 1, 2008.
All prices are listed in Russian rubles and do not include VAT.
| Format | Cost | Placement |
| Banner Ads | ||
| 100% х 90* banner | 760 rubles/thousand showings | Cross-placement, first screen |
| 240 х 400* | 950 rubles/thousand showings | Cross-placement, first screen |
| 240 х 400 | 500 rubles/thousand showings | Main page, second screen |
| 180 х 300 | 840 rubles/thousand showings | Cross-placement, first screen |
| 56% х 150 | 700 rubles/thousand showings | Cross-placement, second screen |
| BackScreen* | 1,425 rubles/thousand showings | Separate window |
| FullScreen | 3,000 rubles/thousand showings | During loading of site pages |
| Article Sponsorship | 120,000 rubles/week | Logo and banner in articles (link to the sponsor company) |
| Video Ads | ||
| Video Banner | 1,400 rubles/thousand showings | Main page, first screen. 240 х 200 format, video materials |
| Pre-Roll Video Ad | 1,400 rubles/thousand showings | Shown before Expert TV video materials. 400 х 225 format. |
| Text Ads | ||
| Teaser | 60,000 rubles/day | Cross-placement, first screen |
| Press release | 20,000 rubles/week | Announcement on main page, 3-4 screen |
| Text block | 16,000 rubles/week | Main page, 3-4 screen |
| Text block in mailing | 1. 16,000 rubles/week 2. 13,000 rubles/week 3. 10,000 rubles/week |
In weekly advertising mailing |
| Ads in Special Projects Expert Real Estate, Expert Finances, and Expert Auto | ||
| 180 х 300 (1) | 20,000 rubles/week | Main project, first screen |
| 180 х 300 (2) | 17,000 rubles/week | Main project, second screen |
| 240 х 400 | 25,000 rubles/week | Main project, third screen |
| Text block | 10,000 rubles/week | Industry articles |
| Press release | 13,000 rubles/week | Industry articles |
* The IMHO VI Agency is the official seller of the 240 х 400, 100% х 90, and BackScreen formats
Customer Relations Department: tel.: +7 (495) 980-7110, e-mail: ClientWORK@imho.ru
Site Statistics*
| Readership Category | September |
| Moscow Readership | 775,000 |
| Russian Readership | 2,018,100 |
| Overall Readership | 2,934,210 |
* According to TNS Web Index data
Occupations of Expert Online’s Readers
Business Field
| Finance | 14.9% |
| IT and Telecommunications | 13.4% |
| Industry | 10.8% |
| Trade | 9.8% |
| Science, Education, Teaching | 9.5% |
| Marketing Advertising, PR, Media | 9.1% |
| Construction and Design | 4.3% |
| Other | 17.5% |
| N/A | 10.7% |
Contacts
Vasiliy Pleshchenko
Advertising Director, Expert Online
+7 (495) 755-8396| +7 (903) 745-2883|ple@expert.ru
Anna Strizheva
Advertising Manager, Expert Online
+7 (495) 228-0079 strizheva@expert.ru
ZAO MH Expert, 125866
Technical requirements: http://eng.expert.ru/requirements.shtml
